Update: As we push for the Government to deliver on 30x30, Seafood New Zealand, a body representing the commercial fishing industry, is claiming the target has already been met. In response, WWF-New Zealand has penned an open letter, signed by environmental groups and marine scientists, calling out this greenwashing and urging the industry to support science-based action. Read and sign the letter to show your support.
Call on Prime Minister Christopher Luxon and his Government to protect 30% of Aotearoa New Zealand’s ocean by 2030.
What you need to know
Aotearoa New Zealand’s ocean territory is one of the largest in the world — yet staggeringly, less than 1% of it is highly protected.
These waters are home to some of the planet’s most unique and threatened marine life: nearly half of all whale and dolphin species, the highest diversity of seabirds anywhere on Earth, and the Māui dolphin — one of the rarest marine mammals, with only around 54 left in the world.
But pollution, overfishing, and climate change are pushing marine ecosystems in Aotearoa to the brink. And instead of stepping up, the government has rolled back key protections, putting critical progress in jeopardy.
Protecting Aotearoa’s unique biodiversity for future generations will take collective action from all of us. The ocean is deeply connected to life and culture: more than half of New Zealanders live within 5km of the coast, and tangata whenua (Indigenous Māori communities) have long maintained deep relationships with the ocean, continuing to exercise kaitiakitanga (guardianship) today.
