Imagine diving into the crystal-clear waters offshore of Miami, only to find yourself surrounded by a scene of devastation. A moonscape. The water, once teeming with life, is clouded with sediment, and vibrant coral reefs are now buried beneath a layer of sand. This is the grim reality made manifest by the PortMiami dredging project that occurred from 2013 to 2015. The project resulted in catastrophic damage to adjacent coral reefs, triggering legal action by Miami Waterkeeper and co-plaintiffs. Despite the dredging company’s initial attempts to downplay the environmental impact, subsequent scientific research uncovered extensive coral mortality, and the National Oceanic and Atmospheric Administration has now released a report that supports our finding that millions of corals were likely killed and at least 278 acres of the Florida Reef Tract were severely impacted.
Brand Guidelines
Explore Only One’s brand guidelines, and help communicate the importance of restoring our ocean and tackling the climate crisis.
Logo
Primary logo for use in print and digital when the space allows for it. Ensure logo is large enough to be legible at all sizes, if it proves illegible at a small size switch over to the secondary logo.
Color
Core colors to be used are Black, White, Grey-50 and Primary Indigo. These help to provide contrast and a subtle indication of the brand while allowing images and videos to do most of the work.
Colour use
Alternative colours shown here. Indigo should be the primary logo use with black and white being used to increase legibility.
Typography
Primary typeface is Whyte by Dinamo foundry. It should predominately be used in Regular with Medium being used where more contrast is needed; often at smaller sizes.
❤️ Thanks to Dinamo Type Foundry
